Type 2 diabetes is the biggest threat to health in the country and a major health issue for people in Bradford. The Bradford Beating Diabetes (BBD) campaign is designed to make the public aware, active, in control and healthy to reduce the number of people diagnosed with Type 2 diabetes in Bradford.


the campaign

Many people do not know that they have Type 2 diabetes, but it can have a serious impact on people’s lives. The prevalence rate of Type 2 diabetes in England is 6.4%, here in Bradford the prevalence rate is above the national average at 8.7%. 

Bradford Beating Diabetes (BBD) aims to:

  • identify everyone in Bradford who is at risk of developing Type 2 diabetes,
  • make sure people who are at risk or high risk receive the appropriate advice, care and support to delay the onset of Type 2 diabetes,
  • help those who already have Type 2 diabetes manage their condition and prevent serious complications.

Bradford Beating Diabetes (BBD) supports you to:

  • be aware… know how to reduce your risk of Type 2 diabetes,
  • be active… achieve a good level of physical activity,
  • be healthy… watch what you eat and what you weigh,
  • be in control… make choices and take action to reduce your risk.

Bradford Beating Diabetes started in Bradford City CCG and is now also running in Bradford Districts CCG.

how it works

There are two phases to the Bradford Beating Diabetes (BBD) programme:

  • phase one – identifies people at high risk of developing Type 2 diabetes.
  • phase two – identifies people at risk of developing Type 2 diabetes.

People identified as being at high risk or at risk, will be invited to their GP practice for a blood test. This test will show whether they are at moderate risk, high risk or have already become diabetic.

Depending on the result, help, advice or treatment will be offered to keep well and prevent or delay the onset of Type 2 diabetes.

If Type 2 diabetes has already developed, people will be offered help and advice to prevent complications.

For high risk patients, our BBD champions run a diabetes prevention programme to support people in making changes to their lifestyle.

Since BBD started in 2013, more than 12,000 people in the Bradford City area who are at risk of developing diabetes have taken part in the programme, 6,000 of whom have received lifestyle advice from their GP or healthcare team. 

success stories

“The campaign has certainly made me more aware of the things I can do to improve my health, I have stopped taking sugar in my tea and now I eat a lot more fruit and vegetables, as well as trying to exercise more. As a diabetes champion I am really looking forward to helping others make improvements to their lifestyle. Making changes is always so much easier when you have the support of others.”


“I used to put four sugars in my tea, I now have none. I also walk my grandson to school every day. It’s a hill so it’s a good 15 minute walk. That has made a huge difference to me. I go to the mosque 5 times a day which is a 50 minute walk in total… I feel a lot better in myself. I’ve lost a stone in weight. As a family we like our food, but this has motivated them, seeing me do it. My son has lost 2 stone, my wife 1 stone. It’s a good thing I found out. I might never have lost the weight if I hadn’t been diagnosed.”

You can find more success stories on our case studies page


Bradford's diabetes prevention programme

Bradford's diabetes prevention programme runs groups which are aimed at delaying the onset of Type 2 diabetes. If you have been identified as being at a high risk of developing type 2 diabetes you will be recommended to go on Bradford's diabetes prevention programme. You can read more about the diabetes prevention programme here.