Bradford Diabetes Campaign Celebrates Successful First Year

Published on: 10 November 2014


A Bradford health campaign is celebrating its first birthday – and the icing on the cake is that it is making a real difference to people’s lives.

World Diabetes Day will be held on November 14 – the first anniversary of the Bradford Beating Diabetes (BBD) Campaign, launched by NHS Bradford City Clinical Commissioning Group (CCG.)

There are over 7,500 diabetic patients in the City area with an additional 5,700 people at moderate or high risk of developing the most common type of diabetes, Type 2.

And in the 12 months since the campaign got underway, there are now nearly 800 newly-diagnosed patients in the city.

Many of these have been enrolled on Intensive Lifestyle Change Programme (ILCP) sessions, run by specially-trained BBD Champions - a mix of volunteers, practice staff, health trainers and people who have all previously worked as health champions – all of whom are now committed to making sure people receive the right treatment and support.

There have been many highlights in the past year for the hard-working BBD team: notably the campaign has been shortlisted for a major national healthcare award – the 2014 Primary Care Innovation Award by the Health Service Journal (HSJ.)

The campaign also received a boost when it was endorsed by one of the country’s top Olympic heroes.

Five-times rowing gold medal winner, Sir Steve Redgrave, CBE, in a message of support, described the innovative and pro-active campaign as “wonderful and potentially life-changing” adding that it could set an example for others to follow.

A second endorsement has come from Diabetes UK: “The Bradford Beating Diabetes project is an excellent and innovative way of finding the people at risk of developing Type 2 diabetes and getting them engaged with the local services in order to prevent the onset of the condition. We also know that with earlier diagnosis people should be able to prevent the long term serious complications associated with Type 2 diabetes.

“It is very pleasing to see so many people now receiving the care and treatment they need, having been diagnosed with Type 2 diabetes as part of this project. Other people at risk of developing the condition should attend their GP appointment where a simple blood test will confirm whether or not they have diabetes. Earlier diagnosis means people can start looking after their condition earlier.”

The aim of the BBD campaign is to raise awareness of the disease and to prevent people from developing it. It also supports those who are currently being treated for diabetes, ensuring they receive the correct health care in order to manage their symptoms and prevent any related, serious conditions from developing.

The BBD team has also put together a 9 care passport for patients to keep a record of their vital diabetes health checks and is currently working with local restaurants to devise healthier options for take-away dishes.

Dr Muhammad Adeel Iqbal, GP lead for long-term conditions at Bradford City CCG said:  “We have come a long way in the past 12 months in our battle against diabetes. We have been working hard to prevent as many City patients as we can from developing diabetes, as well as providing dedicated care and advice to those who have the condition and we are now seeing some excellent results.

“But there is still work to do and if we have a birthday wish, it is to see the good work continue. We are looking forward to the next 12 months and ensuring the BBD campaign goes from strength to strength.”


« View all articles