People urged to know their diabetes risk and how to reduce it

Published on: 02 June 2016


People in Bradford are being encouraged to know their diabetes risk and how to reduce it.

Adverts on buses, bus shelters and at rail stations have gone live this month with the simple message: “If you’re concerned about Type 2 diabetes, talk to your pharmacist or GP for healthy living advice. It’s important that everyone understands their risk and how to reduce it.”

The message is also currently running on Pulse and Sunrise radio and on bus shelters to raise awareness of diabetes and help people learn more about the risk factors and what local NHS support is available to help people stay well and healthy.

It’s all part the Bradford Beating Diabetes (BBD) NHS campaign which aims to raise awareness of the most common type of diabetes, Type 2, and the steps people can take to reduce it.

The campaign, run by Bradford City and Bradford Districts clinical commissioning groups (CCGs), offers people the chance to improve their health by getting a diabetes check-up and, if needed, advice and support to improve their lifestyle and cut their diabetes risk.

Dr Sohail Abbas, diabetes lead at Bradford City CCG, said: “We hope as many people as possible see the adverts because we want to prevent as many people as we can from developing Type 2 diabetes, as well as providing excellent care and advice to those who have the condition.

“The number of people living with, and at high risk of, Type 2 diabetes is rising locally and nationally; but our message is that catching it early, with treatment and changes to diet and exercise, could help people control the condition much more easily. Many people are able to prevent the disease completely.”

The CCGs are working with thousands of people who have been identified as being at high risk of developing diabetes.

Letters are being sent to all those people who are already at moderate or high risk, so they come to their GP practice for another blood test to check their glucose levels – a key indicator of diabetes. Then, depending on the results, they will be offered a tailor-made package of treatment and advice.

Those people most at risk will be offered the chance to attend a diabetes prevention programme which gives them healthy living advice and support to make long-term lifestyle changes.

The sessions are informal and friendly but with key messages about lifestyle changes including healthy eating and exercise – all of which will be aimed at preventing and delaying the onset of diabetes. These lifestyle changes also reduce the risk of developing other serious conditions such as cancer, stroke and heart disease.

People who are concerned about diabetes can talk to their pharmacist or GP, or visit:

The following week: 12 – 18 June, is national Diabetes Week, run by Diabetes UK. This year’s theme is ‘Setting the record straight’ as diabetes is still hugely misunderstood, and there are so many myths out there.

Diabetes UK will be calling on patients to share straight talking stories, facts and videos to let everyone know the truth about diabetes. It will be focusing on what it’s actually like to live with it every day and talking about the things people with diabetes wish everyone knew about living with the condition.


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